Data decisioning with GfK

Connect GfK with Transcend for consent management, data subject requests, and real-time data governance.

Supported features

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Consent & Preferences

Collect and enforce consent across frameworks, domains, apps, and regions.

Transcend seamlessly unifies fragmented data permissions across all your systems

Share your priority systems and data permissioning needs, and our team will follow up directly with a demo and action plan specific to your business.

Automate data governance across your systems

The broadest, deepest integrations

Manage data decisions across every system, including SaaS tools, data stores, warehouses, set up in a few clicks. One integration handles identity mapping, DSRs, discovery, and preference updates, instead of stitching together point solutions for each.

Unmatched extensibility

Homegrown system? Custom Functions let your engineering team write code once and plug it directly into Transcend's automation with no extra servers and zero infrastructure to maintain.

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Security-first approach

Every integration runs on zero-trust architecture: isolated execution, private subnets, and credentials that never sit in shared infrastructure. The same Sombra gateway that protects your data protects every connection into it.

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“Customers reported that the integrations were seamless despite the patchwork of data sources Transcend was required to integrate into.”

Ryan O'Leary

Research Director for IDC's Security and Trust Program