BCG projects $2 trillion in revenue will shift to personalization leaders over the next five years, but most enterprises won’t capture it. Not because they lack data, models, or talent, but because they still can’t answer the question: Can I use this data?
This report explains why that gap exists and what the companies pulling ahead are doing differently.
By clicking ’Submit’ you agree to the processing of your personal data by Transcend as described in our Data Practices and Privacy Policy. You can unsubscribe at any time.
They're probably not getting a fast answer. And that delay - multiplied across every AI initiative, every campaign, every personalization decision - is where the $2 trillion opportunity is slipping away.
The problem is architecture, not strategy. Customer data exists across every enterprise, but the infrastructure to activate it with confidence does not. Consent is scattered, preferences aren't enforced, and permissions don't propagate. Not only that, but only 15% of enterprises have all four foundational AI governance capabilities in place to fix it.
This report makes the cost concrete, names the structural cause, and gives every team a path forward.
What's inside:
“Governance will never work until permissions and business rules are encoded into the systems that process the data.”
- Ben Brook, Transcend Co-founder & CEO
The enterprises pulling ahead aren't the ones with better privacy policies. They're the ones who treated data decisioning as an infrastructure problem and solved it. Download the report and see what that looks like in practice.
By clicking ’Submit’ you agree to the processing of your personal data by Transcend as described in our Data Practices and Privacy Policy. You can unsubscribe at any time.