Unlocking first-party data for AI and personalization in 2026

is the question blocking AI launches, shrinking addressable audiences, and stalling first-party data programs at enterprises everywhere. Not because they lack a policy. Because policy doesn't enforce itself.

In this 45-minute session, Transcend CEO Ben Brook walks through a practical, maturity-based roadmap your team can apply to its own stack today. You'll walk away with:

• A maturity diagnostic to assess where your program stands
• Four principles for scaling AI governance and data activation
• Real-world examples of runtime policy enforcement in action
• An action framework you can apply immediately