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Privacy with Mixpanel

Transcend automatically fulfills privacy requests in Mixpanel and other major data systems.

Mixpanel is an analytics platform for studying consumer behavior.

Transcend propagates data subject requests directly to Mixpanel's GDPR/CCPA endpoints.

Looking to comply with GDPR and CCPA data subject access and erasure requests (DSRs)?

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Transcend allows you to programmatically access or delete user data in the Mixpanel platform in accordance with data privacy regulations like GDPR and CCPA.

Setting up the Mixpanel integration

To get started, make sure you're logged in to Transcend. If not, log in to Transcend here. To configure the Mixpanel integration, you'll want to:

  1. Navigate to Data Map > Add data silo > Mixpanel.
  2. Log in to Mixpanel as a user with administrative privileges. Follow the instructions to locate your user and project tokens to connect to your Mixpanel instance. Access your user token here. It is labeled under "GDPR API". Copy this key to paste onto the form on the next page. Access your project token here. It is labeled "Token". Copy this key to paste onto the form on the next page.
  3. Success! Once connected, navigate to the Privacy Center tab. You'll need to map the data in Mixpanel to your Data Practices. To do this, create a new Category as well as a new Data Collection with the appropriate naming convention (e.g. "Analytics Data" or "Customer Usage Data"). When you're done, hit publish.
  4. Navigate back to your Data Map and click into the Mixpanel data silo. Expand "Manage Datapoints" and select the Collection Label (Category) you created in the previous step from the dropdown. You can also choose which data actions (e.g. access or erasure) are enabled for which datapoints.
  5. Next, while still in the Mixpanel data silo, expand "Manage Identifiers". Check the respective boxes for which identifiers you'd like enabled. As an example, if you'd like Transcend to search users by email address, you'd check the box to enable the Email Address identifier. Note: if identifiers are not enabled correctly, we may not be able to process requests for certain users.
  6. Done!


We recommend testing requests across your Data Map before you start processing requests from end-users. To do this:

  1. Go to Privacy Center and click "View your Privacy Center".
  2. From your Privacy Center, click Take Control, then Download my data. You'll need to enter your email or login to authenticate yourself before submitting the request.
  3. Check your email for a message from Transcend. You'll be asked to click on a verification link to verify the request. Confirm your download request.
  4. Next, back in the Admin Dashboard, navigate to the Incoming Requests tab and select your request. If you don't see the request here, contact us at support@transcend.io.
  5. Once you've clicked into your request, navigate to the Data Silos tab and select Mixpanel. Inspect the data returned.
  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.
  7. Done!

Removing the Mixpanel integration

To remove the Mixpanel data silo from your Data Map, navigate to your Data Map, and click into Mixpanel. At the bottom of the screen, expand "Remove Mixpanel". Click Remove Silo. You'll be prompted to confirm that you'd like to remove the silo, click Ok. Confirm the silo has been removed by navigating back to your Data Map.

Want to learn more about the benefits of using Transcend and Mixpanel together? Read more here.