We’re heading to Black Hat. Here’s what we’ll be listening for.
Senior Content Marketing Manager II
July 31, 2024•2 min read
Transcend is heading to this year’s Black Hat USA in Las Vegas from August 3-8. We're excited to learn from security leaders what’s top of mind when it comes to privacy and security, at a time when the two disciplines are converging more and more.
Since day one, as a data privacy vendor with deep systems access, we’ve been committed to building trustless architectures—so there’s no need to trade horses between functionality and breach risk. But in our recent conversations with buyers, we’re seeing a convergence of privacy and security more than ever before.
Enterprises are juggling the demands of both privacy and security, as high-profile breach incidents continue to make headlines, privacy legislation continues to pass across the globe, and company leaders are urged to leverage artificial intelligence quickly, but in a responsible manner.
In a recent Market Share report, IDC Research Director Ryan O’Leary noted that 68% of organizations' privacy policies and initiatives are driven by the CISO.*
“Cybersecurity has started to fully merge with privacy. The two practice areas have always been overlapping, but CISOs are starting to become major drivers of privacy purchases…This will only continue as AI deployments continue to threaten privacy within enterprise.”
At this year’s Black Hat USA, we’ll be looking to speak with security leaders about what they’re seeing internally, as well as share what we’re seeing on how successful privacy outcomes can also support security KPIs.
Heading to Black Hat yourself? Meet with us at booth #3103 and enter to win
If you’re traveling to Vegas, we’ll have our notepads at the ready—we can’t wait to meet you and learn what’s top of mind within your organization.
As an added bonus, we’re also giving away a pair of Airpods Max to one lucky winner. Just get your badge scanned, and you’re in the running to win!
What would a conference be without some swag?
Left some room in your carry-on to bring a few extras back from the exhibit hall? Need to bring something home to the family when you return?
If you’re nodding yes, we’ve got you! We’ll have Oso, our plush stuffed dog (and Transcend’s mascot), our famous ‘Data Rights for All’ caps, and a few other fun surprises too.
Want to get the conversation started before the show? Reach out to us! Mention BLACK HAT in the Message field and we’ll send a calendar invite.
ContactAbout Transcend
Transcend is a the next-generation privacy and data governance platform. Encoding privacy at the code layer, we provide solutions for any privacy challenge your teams may be facing.
From Consent Management, to automated DSR Automation, to a full suite of data mapping solutions (Data Inventory, Silo Discovery, Structured Discovery, and more), Transcend has you covered as your company grows and evolves in a swiftly changing regulatory environment.
Senior Content Marketing Manager II