Handle Targeted Advertising Opt Outs.

Take the stress out of Do Not Sell or Share requirements mandated by California, Virginia, and other state laws. Automatically identify advertising technologies and propagate downstream signals to honor opt out requests correctly.

Understanding compliance

Opt Out of Targeted Advertising.

Honoring Targeted Advertising Opt Outs does not need to be complicated. Simplify with Transcend.

1. Catalog advertising tech

Foundationally, you must understand what technologies you share personal information with and their processing purposes. Keeping an accurate data map allows you to track and enforce these preferences downstream to the adtech vendors.

2. Govern your data flows

Data sharing can happen on the browser side (via trackers on your website) and your backend (sending data to a CDN like Segment). To comply, you must stop processes on both sides that sell or share personal data once a user opts out.

3. Provide a way to opt out

With Transcend you can easily receive user opt outs via a footer link, banner, or dedicated Privacy Center. Plus, automatically honor the Global Privacy Control browser signal as required by CCPA.

An outline of California and consent banner UI

Fast compliance

Prepare for the January 1 deadline.

California’s CPRA and Virginia’s CDPA will come into enforcement on January 1, 2023 – mere months away – with Colorado and Connecticut quickly following months later. Check out our State Privacy Law Tracker for the details.

Is your company prepared? Don’t put your business at risk of revenue loss, inefficient ad spend or noncompliance.

Get compliant
A screenshot of advertising Data Flows regulated in Transcend

Out-of-the-box compliance

Auto-enforce Do Not Sell/Share signals.

Modern privacy regulations, like California's CPRA amendments to CCPA, require businesses to ensure opt out requests are distributed and honored by their third-party vendors. But two-thirds of companies surveyed estimate it will take 20+ engineering hours to encode restricted data processing and opt out signal compliance across their web properties.

With Transcend you get automatic compliance - we'll classify your advertising data flows and ensure opt out requests are propogated downstream via client-side ad platform parameters (Like Facebook's LDU and Google's RDP) as well as via our integrations with offline data tools.

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Solve Do Not Track privacy requirements with Transcend

Future-proofed privacy

Compliance without the complexity.

US States are implementing increasingly technical privacy laws at an unprecedented pace. Four US state laws will begin enforcing Opt Out of Targeted Advertising requirements in 2023, with more soon to come.

With Transcend’s regulation-agnostic platform, your business is prepared for whatever changes lie ahead and can rely on automated audit logs to easily demonstrate compliance when asked.

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A screenshot of Transcend Consent

Easy compatibility

Stay ahead as AdTech evolves.

Advertising platforms like Google and Meta (Facebook) are constantly updating the signals they use to stay in compliance. Transcend’s platform is the best way to keep pace with ever-changing ad tech requirements, so your business can institute an intelligent, modern marketing stack without losing operational efficiency or risking compliance lapses.

See how

Efficient, scalable compliance

Without Transcend, companies struggle to comply with Targeted Advertising Opt Outs.

< 15% leaders

understand CPRA's Do Not Share requirement

20+ eng hours

spent maintaining Do Not Sell signals

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"We needed a solution that would evolve with ever-changing privacy regulations. Transcend's configurable integrations lets us easily support different parameters, unique business conditions, and state by state privacy laws. It allows us to be prepared for new laws before they come into effect, and frees our team up from chasing new privacy request requirements."

Petr Hecko | Lead DevOps Engineer, Hims & Hers

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