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Seamless CPRA compliance

The California Privacy Rights Act (CPRA) extends California's privacy protections—increasing the technical complexities of compliance. With enforcement underway, leading companies are using Transcend’s next-gen solutions to save time and money, while drastically improving CPRA compliance.

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What businesses need to know

The CPRA went into effect January 1, 2023. After a surprise reversal of the 2023 delay, enforcement is currently underway. Fore more details, check out our CPRA compliance resources.


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Do Not Sell or Share
Automatically honor browser privacy signals and opt-out requests

The CPRA requires that companies give users a way to opt out of the selling or sharing of their personal data–including data shared for targeted or cross-context behavioral advertising.  Transcend is the only platform that manages this end-to-end—from governing client-side and backend data flows to enforcing end user preferences across ad platforms.

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Expanded DSR rights
DSR automation that fits your unique needs

The CPRA gave new privacy rights to job applicants, contractors, employees, and minors. With this expansion, the data systems, legal holds, and other nuances your business needs to consider will inevitably increase. Transcend can handle it all. We've engineered our DSR Automation solution with flexibility so you can overcome the privacy hurdles of today and tomorrow with peace of mind.

Data governance requirements
See personal data, wherever it lives

From requiring data minimization to new purpose and data retention limitations, businesses under CPRA need granular insights into how and why data is used and stored, as well as the ability to modify that data. Under CPRA, data mapping is no longer a nice to have; it’s foundational to comprehensive compliance.

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Engineered for efficient, seamless compliance.

Save time and money

Transform compliance into efficiency. Automate complex data privacy tasks, slashing hours of work and cutting costs.

Empower customers

Transcend revolutionizes user experience by offering intuitive data management tools, elevating trust and loyalty.

Future-proof your business

Adapt to changing regulations and new technology at scale. We don’t just meet today's needs—we prepare you for tomorrow.

“The Transcend platform is built with automation at its core–table stakes for any modern, global company. But it’s the extensibility, flexible developer tooling, and knowledgeable support and engineering teams, that make it easily adaptable to the edge cases, massive user volumes, and tight timelines every enterprise company is faced with.”

Security and Privacy Engineer

Global Staffing Firm

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

More resources

CPRA Compliance Checklist for 2025

With the CPPA able to enforce CPRA immediately, we've developed a detailed CPRA compliance checklist.

CPRA vs CCPA: Unpacking the Differences [Updated 2025]

An in-depth comparison of the California Privacy Rights Act (CPRA) and the California Consumer Privacy Act (CCPA), highlighting the key differences and implications.

How CPRA Defines Personal Information

CPRA defines personal information as data that “identifies, relates to, describes [...] or could reasonably be linked, directly or indirectly, with a particular consumer or household.”

Ready to step up to next gen privacy?

Trusted by Fortune 100 companies and category-leading brands alike, streamline your compliance strategy with Transcend.

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Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

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