The California Privacy Rights Act (CPRA) extends California's privacy protections—increasing the technical complexities of compliance. With enforcement underway, leading companies are using Transcend’s next-gen solutions to save time and money, while drastically improving CPRA compliance.
The CPRA went into effect January 1, 2023. After a surprise reversal of the 2023 delay, enforcement is currently underway. Fore more details, check out our CPRA compliance resources.
The CPRA requires that companies give users a way to opt out of the selling or sharing of their personal data–including data shared for targeted or cross-context behavioral advertising. Transcend is the only platform that manages this end-to-end—from governing client-side and backend data flows to enforcing end user preferences across ad platforms.
Get a demoThe CPRA gave new privacy rights to job applicants, contractors, employees, and minors. With this expansion, the data systems, legal holds, and other nuances your business needs to consider will inevitably increase. Transcend can handle it all. We've engineered our DSR Automation solution with flexibility so you can overcome the privacy hurdles of today and tomorrow with peace of mind.
From requiring data minimization to new purpose and data retention limitations, businesses under CPRA need granular insights into how and why data is used and stored, as well as the ability to modify that data. Under CPRA, data mapping is no longer a nice to have; it’s foundational to comprehensive compliance.
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Book a demoUnlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.
Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.
Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.